VOGUE FEB 2017 – LYPH CLOTHING

LYPH CLOTHING WAS ASKED TO TAKE PART IN VOGUE’S FEB 2017 EDITION. VOGUE WERE LOOKING FOR THE BEST OF BRITISH FOR THIER DESIGNER PROFILE PAGE. NEW UNDISCOVERED BRNDS TO LOOK OUT FOR THIS SEASON.

OF COURSE WE WERE GOING TO BE ¬†PART OF IT, ITS VOGUE, AND QUITE FRANKLY WE LOOK DAM GOOD IN IT ūüėČ …

LYPH CLOTHING IS SHOWING IT FALL 2017 WOMENSWEAR OUTFIT IN THE FEB AND MARCH EDITIONS O VOGUE THIS SEASON.

 

LIVE YOUNG PLAY HARD

LYPH CLOTHING – THE POACHING SHIRT…

FALL ¬†17 LYPH WANTED TO PRESENT A SHIRT THAT REMINDED THEM OF CHILDHOOD MEMORIES. CREATIVE DIRECTOR FREDERICK EDMONDSON REMEMBERS CUTTING LOG’S AND CLIPPING KINDLING WITH HIS FATHER FOR THE WINTER PILE OF WOOD, HE REMEMBERS WEARING HEAVY DUTY WORKWEAR TEAMED WITH WARM MILITARY SURPLUS GEAR OUT IN THE COLD FEB WINTER DAYS. THIS SEASON LYPH LOOKED AT CLASSIC HUNTING / WORKWEAR POCKET SHAPES TO DEVELOP THIER POACHERS SHIRT. THEY TEAMED IT WITH MILITARY CHEST POCKETS. COLOUR BLOCKING THE POCKETS BRINGS OUT THE PLAYFUL SIDE TO THE SHIRT, IT ALSO HELPED TO BLEND THE MILITARY TREND SUBTLY WITH A WORKWEAR TREND.

THE BASE LAYER OF THE SHIRT HAS A MIX FABRIC OF COTTON TWILL AND OXFORD COTTON SHIRTING. WE THINK ‘THIS GIVES A REAL SENSE OF HEAVY FALL TYPE DURABILITY’, SOMETHING THAT SITS BETTER WITH THE METAL PRESS STUD FASTENINGS.

LYPH LOOKS AT THIS SHIRT AS A REFLECTION TO CHILDHOOD MEMORIES AND HOW TWO TRENDS / IDEAS CAN SIT WITHIN THE SAME GARMENT. TO LIVE YOUNG AND PLAY HARD.

IN THE BEGINNING – LYPH CLOTHING

LYPH CLOTHING – PRE FALL 2017 SHOOT …

THIS HAS TO BE ONE OF LYPH’s FAVOURITE SHOTS. HAVING LAURA SWEEP HER HAIR AND CATCHING IT IN THE REFLECTION OF THE ARCADE GAME WITH A LIGHT IMPOSING ON THE GARMENTS, A REAL CRACKER.

IN THE BEGINNING – LYPH CLOTHING

Co founder and Creative Director Frederick Edmondson has been in the rag trade for the past ten years working his way up to what any designer wants; To have true freedom in design ideas and creative control over their own brand. After working for some of the industries top fashion houses / brands Frederick and his partner (in all senses of the word) Jemma decided it was time to put pen to paper, scissors to fabric and create a modular, playful brand that sits in areas between menswear and womenswear. ‘An¬†androgynous looking modular development’, being the founders words.

Their aim is simple, keep it Avant-garde, question it’s beauty, functionality and gender.

Jemma and Frederick grew up in the same run down seaside town, so it made perfect sense LYPH Clothing’s first collection be shot in the town of Morecambe Bay to reflect childhood memories.

Both hung out in the same areas of Morecambe when they were younger playing on arcade games, lacing up bowling shoes and playing on broken town fairground rides.

These image’s shown were used to showcase a pre-season collection for LYPH clothing.

LYPH clothing wanted to show how pockets can be interchangeable and that the pocket isn’t gender related but how the back ground (silhouette) is what will define the gender.

LYPH clothing as always wanted to LIVE YOUNG AND PLAY HARD…

In The Beginning … LYPH Clothing

Co founder and Creative Director Frederick Edmondson has been in the rag trade for the past ten years working his way up to what any designer wants; To have true freedom in design ideas and creative control over their own brand. After working for some of the industries top fashion houses / brands Frederick and his partner (in all senses of the word) Jemma decided it was time to put pen to paper, scissors to fabric and create a modular, playful brand that sits in areas between menswear and womenswear. ‘An¬†androgynous looking modular development’, being the founders words.

Their aim is simple, keep it Avant-garde, question it’s beauty, functionality and gender.

Jemma and Frederick grew up in the same run down seaside town, so it made perfect sense LYPH Clothing’s first collection be shot in the town of Morecambe Bay to reflect childhood memories.

Both hung out in the same areas of Morecambe when they were younger playing on arcade games, lacing up bowling shoes and playing on broken town fairground rides.

These image’s shown were used to showcase a pre-season collection for LYPH clothing.

LYPH clothing wanted to show how pockets can be interchangeable and that the pocket isn’t gender related but how the back ground (silhouette) is what will define the gender.

LYPH clothing as always wanted to LIVE YOUNG AND PLAY HARD…

SEEK BERLIN

LYPH clothing will be taking on their first major trade show this season with a full comprehensive collection for both menswear and womenswear. LYPH clothing will be showing It’s FALL 2017 collection in Berlin at the SEEK contemporary trade show for menswear.

All pockets will have been carefully handcrafted to make sure that every pocket is detachable and interchangeable throughout the collection.

We have used the finest technical fabrics and teamed them with beautiful cotton twill / oxford cottons. Our shapes move from the relaxed fit to fitted garments this season.

Get yourselves over to Berlin’s SEEK exhibition and see for yourself.